Meet Dr. Gregory Williams
President | Head of Creative Development and Talent Aquisition
"Music Has Always Been My Life!" From his beginning as a solo vocalist in his kindergarten Christmas program, to acting in various school plays and being the trumpet blowing leader of his first band at age nine, through his successful years as the founder/leader of former Motown Recording group "SWITCH", to West Coast Coordinator/Editor of “Sisters In Style” Magazine, and as President/CEO of Switch Entertainment LLC to date, Gregory Williams has been committed to some form of music and entertainment his whole life! "I really knew and professed that I would be a musician/entertainer at age seven and I have been blessed to live out my dreams!"
Gregory’s real growth in music began as a teenager, while playing trumpet and singing with many different vocal groups, top forty and jazz bands throughout the Midwest. The transitions through singer, musician, artist, songwriter, producer, to magazine writer, editor, columnist, not to mention artist manager, CEO of Switch Entertainment LLC and back again to artist (Boy! so many hats the man wears!!), covers many years of his life and career.
(Recording Career Began)
Having grown-up while being a member of various bands in the Western Michigan area, Gregory joined TNT Flashers who soon after joining became "White Heat" and was managed by Soul Unlimited Productions. (a company owned and headed by legendary singer, Barry White; who signed them to a deal with RCA Records. The group recorded and released one album but soon after was dropped by the label and Barry White’s company, opening the door for Gregory to form Switch and within a year secured a deal with Motown Records.
During the Motown years, (1977-1983) "Switch", acquired two Platinum Albums - "Switch" and "Switch II"; and three Gold Albums "Switch", "Switch II" and "This Is My Dream". As founder leader of Switch, Gregory also served as a Producer, Writer, Arranger, Musician and Vocalist on (5) Six Albums while "There'll Never Be", "I Call Your Name" and "Love Me Over And Over Again" all became Top 40 Singles for his multi-platinum selling artist.
In 1983, three of Switch’s members went in different directions and upon leaving Motown, the remaining three (Gregory, Jody Sims and Eddie Fluellen) signed with Total Experience Records where they recorded one album before leaving the label and disbanding Switch all together. Gregory moved on to do a brief-stint as keyboard player for Arista recording artist GQ. He also created GWM Productions, under which he produced artist for Sugar Hill Records, Jive Records among others. While keeping the music alive, he accepted a position as Vice President of A&R for Tavdash Records/Jive Records (1987-1991). Over the next nine years, Gregory spread his wings to include work as a contributor to Right On! Magazine and ultimately accepted the role of “West Coast Coordinator” of Right On! Magazine Group’s newest magazine offshoot Sisters in Style (1993 - 2002), where Gregory performed duties which included Freelance Writer, Interviewer, Feature Editor, Fashion Photo Shoot Coordinator, Stylist and even Advice Columnist "ASK A MAN".
Meet Our Founder and Executive Director of Marketing
Blu Rain
Blu serves as the Executive Marketing Director for Energize Records Music, where she oversees the company’s branding, artist marketing, public relations, strategic partnerships, and audience engagement initiatives. With an extensive background in corporate procurement, contract negotiations, event management, and strategic marketing, she brings a unique combination of business expertise and creative vision to the entertainment industry.
Known for transforming ideas into impactful campaigns, Blu specializes in building brand awareness, developing innovative promotional strategies, coordinating media outreach, and creating meaningful connections between artists and their audiences. Her passion for music, storytelling, and innovation helps position Energize Records Music for long-term growth and industry recognition.
Beyond the music business, Blu is an accomplished business professional, entrepreneur, author, and world traveler who believes creativity and professionalism go hand in hand. She is committed to helping artists elevate their careers while building a label recognized for excellence, integrity, and innovation.
“Great music deserves great marketing—and every artist deserves the opportunity to be seen, heard, and remembered.”
Meet Our Co-Founder and Senior Legal Advisor & Counsel
Greg Lassiter
Greg serves as Senior Legal Advisor & Counsel for Energize Records Music, bringing decades of leadership and experience in law, business, aviation, and entrepreneurship. A respected attorney, accomplished pilot, and successful businessman, Greg is dedicated to helping businesses and artists navigate the legal and strategic challenges of today’s entertainment industry.
With a passion for entertainment law, Greg provides guidance in contract negotiations, intellectual property protection, business formation, licensing, and corporate governance. His ability to combine legal expertise with sound business strategy has earned him a reputation as a trusted advisor to entrepreneurs, executives, and creative professionals alike.
Beyond the courtroom, Greg is an accomplished entrepreneur with interests spanning multiple industries, including aviation and media. As a pilot and business leader, he understands the discipline, precision, and vision required to build successful organizations and lasting partnerships.
At Energize Records Music, Greg is committed to protecting the company’s creative assets while helping cultivate an environment where artists can thrive. His passion for music, combined with his legal and business acumen, makes him an invaluable member of the executive leadership team.
“Success is built on vision, protected by integrity, and sustained through excellence.”
